Why create 3D when you can do it in Photoshop?

I have found that you can simulate a lot of 3D effects without using a 3D modeling program. Just use the edit>trasform>distort function to create the illusion of 3D, as I did with the grid on the background of the image above. Then throw in a drop shadow for the arrow. There you have it. Maybe it's not as slick as a 3D modeled image, but it was 3 or 4 times as fast to create. And time is money in this business. I have sold a number of these images, so I can say, it was a smart move to choose photoshop.

As many designers know, working with a 3D modeling program can slow any computer way down compared with photoshop. I run Maya, trust me I know. I am not saying you should never use a 3D program. In many cases, it is the only route, but when you can avoid it, go the photoshop route. It's probably more fun, and a heck of a lot more easy.